Bernard Chong

CEO / APBren founder

Bernard Lu Chong is a savvy investor and serial entrepreneur whose billion-dollar portfolio
ranges from traditional brick-and-mortar businesses to angel investments in tech startups,
retail, real estate, entertainment, and food and beverage.

Armed with an immense passion for intellectual growth, Chong achieved an Electronics Computer Engineering degree from the prestigious La Salle University in Manila. Chong prides himself as a lifelong student and avid
reader. A natural businessman, in grade school he was already selling the products of his
family’s shoe business. While at University, he ventured into entrepreneurship through
several businesses, initially honing his sales and distribution knowledge in the recycling
industry. After finishing his studies, he took over the family business and transformed it into
the leading footwear brand in the Philippines, World Balance.

During this time, he began diversifying his portfolio with several other investments. Chong has stakes in animation – ASI
Studios; radio and communications - Energy FM; F&B – Tim Hortons/Kko Kko; entertainment
– RKB Productions; IT – Thirty-One Digital/Beepbeep.ph; in the Esports Industry, BrenPro Inc.
and many more companies.

As an investor in multiple start-ups around the globe, Chong is world-renowned for founding
the award-winning Bren Esports (now APBren) organization in 2017 and his investment in the
expansion of the Canadian Tim Horton’s coffee brand in the Philippines. Bren's Mobile
Legends: Bang Bang team achieved a historic win as the first Philippine team to win the
M-series World Championship title. Chong is preparing for the launch of several new ventures
such as Mendo Coffee Company’s U.S. expansion, a new platform mobile app, housing
developments in Panama, the BrenNetwork investment fund, and a global education-focused
non-profit, BrenSEED Foundation.